By measuring and understanding the many ways that Californians use water, whether it is through pipes or from food production, we can reduce the risks and uncertainty associated with certain ways of using water in production and improve our water sustainability. As global climate change occurs, different parts of the world will be affected differently, which will affect the reliability of receiving imported goods and services. This will in turn affect water management in California as domestic sources either make up for shortfalls in imports through increased production, or reduce their water use due to international trade pressures. Calculating and using the water footprint in water planning and assessment is an acknowledgement that we participate both in global trade and in one water cycle.
WF and Food Production
Coupling virtual water with economic information describing the production value of a crop can further strengthen agricultural water management. 'Water economic productivity', expressed in terms of crop market value per cubic meter of water used, has been derived, for example, for the Guadiana River Basin, Spain (Aldaya et al., 2010). That study distinguished 'low virtual water, high economic value' crops from 'high virtual water, and low economic value' alternatives, in a semi-arid region characterized by irrigated agriculture. The findings showed that 'high virtual water, low economic value' crops such as cereals are widespread in the region, in part due to the legacy of earlier subsidies. The study concludes that the agricultural sector will need to modify its water use greatly if it is to achieve significant water savings and environmental sustainability.
WF and Supply Chain Vulnerability
Water Footprint assessment has been recognized by various corporation as important in understanding the vulnerability of their supply chains to the changing availability of water to make products that feed into their supply chain. Because most water footprint assessments have not addressed the environmental impacts of water use, corporate organizations are increasingly moving away from water foot-printing alone towards water stewardship approaches. The UK retailer, Marks & Spencer, uses a three-tiered approach, drawing on the water footprint methodology:
Tier 1: standards Marks & Spencer defines criteria that their suppliers have to meet. Tier 2: risk Marks & Spencer tries to use information on water risk in its supply chains to identify which products are from areas at risk of water stress. This has included using both Water Footprint Assessment and other tools. Tier 3: influence using the information on water risk in their supply-chain, Marks & Spencer identifies which suppliers to target with its water stewardship approach. Marks & Spencer is not simply targeting suppliers located in areas at risk of water stress — after all, a supplier may be working sustainably even if located in a high risk area. Sustainable suppliers are given an award for sustainable practice. Marks & Spencer is also working with WWF and the Food Ethics Council to foster stakeholder engagement.
WF Based on Income
Water Footprint is a useful meme to characterize both our dependence on water and our impacts on water systems. Consumption of goods and services requires delivery of water through natural and engineered pathways and return of wastewater to the environment. The greater the consumption, the greater the water footprint. Because there is variation in income in California and the US, as there is elsewhere in the world, it is useful to estimate water footprint using income classes as one way to control for this variation. The Water Footprint Network has developed an online calculator that estimates the water footprint based on income (http://www.waterfootprint.org/?page=cal/waterfootprintcalculator_indv; Mekonnen, 2009). A higher water footprint is both a greater impact on world water systems and a sign of vulnerability. Maintenance of a high water footprint may not be sustainable in a water-constrained world. Meat-based diet and higher income classes in the study area both had greater water footprints than the county averages and global averages. These lifestyles may become less sustainable with increased water limitations, or, if maintained, put unsustainable strain on water limited systems.